Reggae Artist Sugar Bear Shines on New Single "Action Reaction"


The First Icon Agency LLC

Black River Records is excited to announce the new single release from reggae artist Sugar Bear titled "Action Reaction".

The dub laden track is a dazzling fusion of contemporary and vintage reggae elements produced by Sugar Bear and Michael Prochilo, the 2x Grammy nominated recording engineer/mixer/producer (Shaggy, Sly & Robbie, Gene Noble, Bella Blaire, & more).

The lush texture of the backing vocal harmonies are a perfect accompaniment as Sugar Bear flows seamlessly over the beat with a distinct, melodic deejay style.

"Action Reaction" is available on all digital streaming platforms.

Stream it! Playlist it! Save it!.....Repeat!

To stay up to date with the music endeavors of Sugar Bear or to see more content, follow him on any of the social media links below.

Tour dates:

Date City Venue
August 31, 2021 Atlantic City, NJ Thanos

Sugar Bear will be performing live alongside international reggae artist Rayvon at Thanos in Atlantic City, NJ on Saturday, August 21, 2021.

The two will perform a medley of boom tunes including their current smash "I See You" which has also spawned a set of buzzing Spanish and House remixes respectively.

Music to be provided by Dee J Tantrum.

Thanos is located at 18 S. Pennsylvania Avenue, Atlantic City, NJ 08401.


SUGAR BEAR is a Dancehall Reggae artist, born in Black River, St. Elizabeth, Jamaica. He migrated to New York as a youngster. Love for music and the strong influence of music by reggae artists such as Bounty Killer led SUGAR BEAR to pursue his musical ambitions.

He started by doing dubs for the Young Hawk sound system from Bronx, New York and performing live in local clubs whenever possible. He then began recording songs and traveling to Jamaica to promote and perform.

SUGAR BEAR's music has taken him to various parts of the world such as Japan, Canada, United Kingdom and throughout the U.S. for performances.

August 6, 2021 6:07pm ET by The First Icon Agency LLC  

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