EUROPE IN SYNCH GIVES/PROVIDES MORE OPPORTUNITIES FOR ARTISTSAfter concluding at Westway LAB in Portugal, the Europe in Synch project presents its findings, insights and recommendations with the aim of improving opportunities for European artists and composersOFFICIAL PRESS RELEASENEWS PROVIDED BY Global Publicity An initiative of Music Moves Europe, the Europe in Synch project was set up to create an optimized synch business for all artists, composers and European SME’s, working towards territorially bespoke synch-business scenarios by bringing together the “Music” (European rights owners and composers) with the “Opportunities” (advertising and film production). The Findings The project also highlighted the need for permanent networking and a visible initiative rather than one-off events for professionals on the music side, due to the lack in follow ups after the sessions. The curation of these events was also an important factor with a wide and varying range of professional levels from basic to advanced, which meant the content and approach had to be adapted individually for each session. Recurring feedback and requests also included networking between film and music at an earlier professional stage, i.e. film schools. Says project manager Markus Linde: “On one hand, it is the educational aspect aimed at the young and less experienced professionals and markets. On the other, we will have to see our role as much more complex: grey-eminence-diplomatic, where we generate professional dialogues between the industries in the different territories, and definitely business-focused, when it actually comes to brokering synch-related deals and cooperations. “In fact, the potential cultural relevance of Europe in Synch lies in the systematic bringing together of knowledge-building AND business-generating. Europe in Synch laid the groundwork to becoming a permanent institution rather than a one-off-project.” Europe in Sync so far During the 2019 Reeperbahn Festival, Europe in Sync initiated and co-hosted a proto-type Meet & Mingle event bringing together for the first time synch professionals from the music side with creatives and producers from the advertising sector – some 80 guests in total. A panel discussion introduced the parties and the EinS project and diagnosed the need and willingness for a creative dialogue. The film/TV sector was addressed in a proto-type Film Brokering event digitally staged in Lisbon in September in partnerships with ICA, the Portuguese Film Institute. For the first time in Portugal, this film-music brokering-session brought together film-makers with music-professionals creating film-music or representing music catalogues and music supervisors. The Future -ENDS- Notes to Editors: For more information contact: Europe in Synch are; Nuno Saraiva PT With over 25 years music industry experience in Canada, UK, and Portugal, Nuno Saraiva is the founder of SCL Agency and its group of companies. Saraiva is the Executive Director of the WHY Portugal export office and music exchange platform, founded in 2016. Saraiva is also co-founder of Portugal’s first PRO conference and showcase Festival Westway LAB, which started in 2014, and is also the founding President of the AMAEI, the Portuguese Independent Trade Association, founded in 2012. He is a Board Member of IMPALA, the European Music Companies Association in Brussels; and also Board Member of EMEE – European Music Exporters Exchange, in representation of WHY Portugal. Markus Linde D With a long professional history in the record business, publishing and artist management, Markus Linde has been running his music-supervision thag’s agent imprint for some 16 years. His services including music rights research, clearances and creative consultancy, Linde has a track record for music placements in national and international advertising campaigns and he also contributes to films and TV productions. Markus Linde is founding member and Project Leader of Europe in Synch, he conducts a personal consultancy and contributes to international conferences, work-shops and panels. Nis Bogvad DK With 27 years experience as music professional, Nis Bogvad has worked in all aspects of the business. From Multi-Platinum selling Songwriter, EMI signed recording Artist and Producer to A&R director at EMI, Creative Director at Music Sales Group, Executive TV Music Producer to Music Supervisor. Nis has synchronized music to more than 200 commercials, TV series and Films.
Source Global Publicity
November 4, 2020 1:00am ET by Pressparty |