Durham’s Northside Rocky is an artist who blurs the lines between genres, landing somewhere between pop, hip-hop and R&B, but never landing in the same space twice. Northside’s flow is amorphous, riding an uplifting vibe that bobs and weaves with the rhythm of the backing beat. On his latest single, “Do What I Want,” Northside pairs with longtime DaBaby collaborator, Sean da Firzt, and Kayo The Wizard for an upbeat radio-ready track.

Opening with a groove-inducing hi-pitched synth run, the beat kicks in and Northside hits the ground running. With verses split between rapping and singing, Northside’s lyrics are carefree and sensual, but peppered with clever wordplay and punchlines. It’s hard not to head bob to the infectious hook as he “sorry not sorrys” his way through showing up late to parties, and these memorable melodies are what makes Northside Rocky such a promising act.