Lord Sonny the Unifier To Release Rousing "(All My Friends Live) Underground" Single Sept 25

This is the Brooklyn Psychedelic Rock Artist's 1st New Release Since 2019's "FINAL NOTICE!" Album


Independent Music Promotions

Brooklyn-based Purveryor of Psychedelic Punk Rock Lord Sonny the Unifier has returned with the first new music since his debut full-length "FINAL NOTICE!" (2019), and boy does he sound revitalized. The first of 4 singles to-be-released on upcoming 'All New Information' EP, '(All My Friends Live) Underground' is a rousing, melodic anthem with momentous grit. On this Sgt. Pepper-soaked downtempo track, Greg Jiritano's signature rock n' roll snarl is heightened by the presence of Amy Gordon on backing vocals.

From the Artist:

(All My Friends Live) Underground is a song about iconoclasts and outsiders who find their group of freaks, or Tribe in the shadows and underbelly, outside the conventions of  society. It's a calling to join us and leave behind  what society has embraced as the norms and the acceptable, the well trod path above. Leave the trivialities being thrust upon us since birth and join our Tribe and rediscover there the truths that will enrich you and not those who suck your energy in order to enrich themselves. 

'(All My Friends Live) Underground' is due for digital release 09/25/20. Lord Sonny the Unifier's anticipated new EP 'All New Information' will be released 11/13/20.


Brooklyn-based alternative rock band Lord Sonny The Unifier is lead by Gregory Jiritano. Jiritano began playing guitar at age 8, formed his first band band at age 12, and began playing in NYC bars at age 16. After the loss of his recording studio a fire in 2015, he had to throw in the towel - and his unfinished album - or regroup. He regrouped. Jiritano conspired with good friend Carmine Covelli to play drums, soon met Tyler Wood, a keyboard-wizard-freak and sound guru, Tyler swore by his good friend Derek Nievergelt on Bass, and thus Lord Sonny the Unifier was formed...and album completed.

"I began playing guitar at age 8 and so I cannot remember life without a guitar in my hands or very nearby. It was a $20 acoustic guitar my mother brought me back from Mexico. After moving on to an electric guitar, I joined a band at age 12 and miraculously we got gigs at schools, local fairs and church basements. At 16 I began playing in bars in NYC and the surrounding boroughs. 2 years later I began writing, and it was at this time I got very interested in the recording process and decided it would be best if I owned my own recording equipment in order to be a self reliant musician and to begin sonic experiments without restrictions, either by studio cost and time restraints or record label handicaps. It was also then that I decided it would be best to concentrate solely on my own songs and projects and not be distracted by playing other peoples music in other bands no matter how lucrative or exciting the prospect might be.

"And so began the real journey. I spent those early years working with John Schumann (who later started an effects pedal company called Schumann Electronics) I isolated this band in the mountains of Massachusetts and wrote and recorded using only modified analog effects and stringed electric instruments aided by John's electronic wizardry often over dubbing up to 40 guitars. It was a time of extreme sonic experimentation. We worked for 6 years recording there on a 24 track 2inch tape machine using only analog outboard gear and stringed instruments...even the drum sounds were produced by stringed instruments.

"Unfortunately, none of this music was released and due to its' extreme recording techniques we never performed live and we then went our separate ways. I moved the studio back to Brooklyn and began a solo project playing all the instruments and limiting the guitar tracks to 12 or so and after 3 years that recording was also complete. Misfortune again struck and as I was plotting its' release and promotion the building the studio was in caught fire and burnt to the ground and everything I had purchased to pursue the dream of recording was gone. I now had no money to promote this just completed album and so it too was abandoned. I needed to regroup in order to plot the next step.

"The next step is this new release FINAL NOTICE! I decided to not purchase a new studio but rather to use ones available to me and to pay up front as in the end it would be a more expedient way to accomplish the recordings. I'd plotted with my good friend Carmine Covelli to play drums and soon thereafter met Tyler Wood who is a keyboard wizard freak and also a sound guru in the studio. It was he who swore by his good friend Derek Nievergelt on Bass and so Lord Sonny the Unifier was created."

September 10, 2020 1:21pm ET by Independent Music Promotions  

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