Bishop Briggs named new face of Make Up Forever campaign and releases track "We Will Rock You"
+ CAMPAIGN LAUNCHES WITH BISHOP’S BOLD VERSION OF “WE WILL ROCK YOU”
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Make Up For Ever introduces international recording artist Bishop Briggs as the worldwide face of their new Rouge Artist Campaign.
The collaboration launches with different characters to embody all kind of beauty and gender: 11 girls and boys, artists and performers, who represent the brand’s core values of inclusivity, empowerment, boldness, creativity, self-expression and generosity. In the video that kicks off the campaign, international anthem “We Will Rock You” is boldly interpreted by Bishop Briggs who performs the famous song embodying a new modern femininity. The track is also being released via Island Records across all platforms, here.
“Freedom, to me, means having an open dialogue about what’s going on in the world. Makeup stands for making a statement and not hiding, and that’s been something that I have been gravitating towards this year. Being unapologetically myself. Lipstick allows you to be you without any apology, and without holding back.” – Bishop Briggs
Follow Bishop Briggs @thatgirlbishop and MAKE UP FOR EVER @makeupforever on Instagram for updates!
By way of her bold voice, unfiltered storytelling, and uncontainable energy, Island Records recording artist Bishop Briggs accesses and shares strength in her songs. Undergoing a transformation in the aftermath of personal turbulence, the British Los Angeles-based songstress embraces a new level of confidence on her new 2019 album, Champion. Since emerging in 2017, Bishop positioned herself to empower. Tallying 3.2 billion cumulative streams, she earned a platinum certification for her breakthrough single “River.”
Meanwhile, her 2018 full-length debut, Church of Scars, made its way to the Top 10 on the Billboard Albums Chart. In its wake, praise came from Rolling Stone, Entertainment Weekly, Billboard, NPR, and more. Known for seismic and stage-shaking performances, she not only sold out two headline tours, but she also ignited Coachella and Lollapalooza as well as American Idol and The Tonight Show Starring Jimmy Fallon.
Among other accolades, she garnered a nod in the category of “MTV Push Artist of the Year” at the 2018 MTV Video Music Awards and contributed a striking rendition of INXS’s “Never Tear Us Apart” to the Fifty Shades Freed trailer and soundtrack. With more music on the way, 2020 is set to be Bishop’s biggest year yet.
Source Island Records
August 21, 2020 5:05pm ET by Island Records