Wednesday, April 29, 2015 4:00am ET by  
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JLo launches weight loss challenge and offers prize to meet her

Superstar Jennifer Lopez recently launched her new business venture, which aims to inspire and educate women about wellness, and as part of a new campaign she is encouraging females to become healthier and a more confident version of themselves.

She issued a statement on the exciting new project, which is for her BodyLab, and urged women to join her in getting fitter and improving their health:

"I'm asking the women of America to join me this Spring in the #BeTheGirl challenge so together we can work, motivate and empower each other to be the best version of ourselves. When I eat, you eat. When I sweat, you sweat. When I run, you run. Let's kick start a healthy lifestyle together with the BodyLab line of products, free App and online tools."

Participants who successfully lose at least 10 pounds during the challenge will be entered into a contest to win one of five grand prize trips to meet the beauty in New York City. The 10-week programme is set to kick off in June and registration is open now. Throughout the journey, Lopez and fitness experts will share nutritional advice with participants, while also sharing recipes and personalised workout plans from BodyLab.

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Watch the video for her 'Feel The Light' below: