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Thursday, August 20, 2015 11:43am ET by  
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Jessica Simpson on her success and longevity: 'I'm relatable'

Singer and entrepreneur Jessica Simpson has opened up about her longevity and revealed that she is a girl's girl, which means she is relatable to the female market. 

Speaking to Women's Wear Daily, the beauty explained that she thinks her brand has been so successful because she is a very relatable person:

"I'm always a Southern girl at heart. My friends and family are my everything. They influence all that I do. I feel like I'm a relatable person. I'm completely open and honest with everyone. Whether that's too much openness or honesty, it makes me non-judgmental. I'm one of those girls you would hopefully want to hang out with. When you have a lot of judgment in the world of design, it keeps you from being as creative as you can be ... I'm a risk-taker."

Simpson went onto add that her fans have stood by her and they have always been receptive to the things she has created for her collections: "Everyone connected with the brand is passionate about how we can connect with the consumer, who may not [necessarily] be a fan of me, but a fan of clothing. They are sticking with me because they can always get what they want.

''It is important to create a clear brand identity. You really need to know yourself as a person throughout life as [you] evolve. It's important that you do your own homework, that you know who you are and what you want your brand to be.

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Watch Simpson talking about her clothing line here:


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