Saturday, May 5, 2012 9:05am ET by  
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Jessie J triggers massive sales increase at fashion company

Jessie J has caused a 50% surge in sales at a fashion company - just because she sometimes wears their clothes.

The singer and The Voice coach is a fan of Hedonia clothing, which started in 2010.

The Mirror reports that the company have seen a 50% increase in their sales due to the popularity of Jessie J.

As previously reported, Jessie J recently revealed that she doesn't actually watch herself on The Voice.

She added that she feels she should be a tougher coach after admitting she has been too nice so far on the TV talent show.

Watch Jessie J on The Voice below:


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