Saturday, May 5, 2012 9:05am ET by Newsdesk
Jessie J triggers massive sales increase at fashion companyJessie J has caused a 50% surge in sales at a fashion company - just because she sometimes wears their clothes. The singer and The Voice coach is a fan of Hedonia clothing, which started in 2010. The Mirror reports that the company have seen a 50% increase in their sales due to the popularity of Jessie J. As previously reported, Jessie J recently revealed that she doesn't actually watch herself on The Voice. She added that she feels she should be a tougher coach after admitting she has been too nice so far on the TV talent show. Watch Jessie J on The Voice below:
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