Sales of Justin Bieber's latest fragrance 'Girlfriend' have been so high that one bottle is sold per minute in the UK at the moment.

The Perfume Shop has reported that following the scent's exclusive launch, it sold one unit per minute in its first week making it one of the best-selling celebrity fragrances of all time. In a press release, the retailer explained:

"With the remarkable success of JB’s debut scent Someday, we are thrilled to say all records have been broken with the launch of Girlfriend."

"The online traffic has been remarkable and with one bottle being sold every minute it is safe to say Bieber fever is still a phenomenon!"

Back in May, Bieber's perfume 'Someday' enjoyed a staggering sales increase of 500% after he completed a promotional trip to the UK so this isn't his first business venture outside of music to do well.

Watch Bieber's video for 'As Long As You Love Me' below: