Justin Bieber has unveiled a new advert for his forthcoming perfume.

The Canadian is releasing The Key as his next foray into the fragrance world and he has previously revealed the bottle design.

His new commercial sees the singer in Copenhagen, Denmark in April as he poses for photoshoots.

The Key meanwhile is said to be a vibrant mix of fruity scents and a vanilla touch, with the fragrance's press blurb reading:

"Energetic with a sexy splash of sparkling freshness, the luminous fruity floral musk fragrance awakens the senses with a burst of juicy fruits, while the heart blooms to unveil a bright bouquet of sheer floralcy. The creamy dry down blends sensual musks and exotic precious woods with decadent notes of vanilla that will leave you dreaming for more."

Bieber is one of the biggest sellers in the celebrity scent market, with his previous releases Girlfriend and Someday massive hits. Watch the Key commercial below: