Sunday, October 24, 2010 11:29am ET by  
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Kanye West premieres 'Runaway'

Kanye West debuted his 35+ minute movie 'Runaway' last night (October 23) simultaneously on MTV, MTV2 and BET.

He also streamed the video live on, and, followed by a live Q&A session on MTV and

'Runaway' is the story of a phoenix (played by model Selita Ebanks), who descends to Earth and is saved by Griffin (aka Kanye), only to burst into flames after she is mocked by humans.

The multi-Grammy winning rapper's latest venture is in support of his 5th studio album, 'My Dark Twisted Fantasy', which is set to be released on November 22.

Check out the official full-length music video below: