Tuesday, August 16, 2011 1:53am ET by  
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Kanye West and Jay-Z's 'Watch The Throne' breaks iTunes album record

Kanye West and Jay-Z's 'Watch The Throne' collaborative album has smashed iTunes sales records after almost 290,000 downloads last week.

The album went on sale sale exclusively through iTunes from August 8-11.

Coldplay, which includes West and Jay-Z's pal Chris Martin, previously held the record for most downloads with their 2008 album, 'Viva La Vida Or Death and All His Friends'. The record sold 282,000 copies in its first week.

West and Jay-Z's album is expected to debut at the top of the Billboard 200 charts on Wednesday, August 17 with total sales of close to 500,000.

Watch Kanye West and Jay-Z's live performance of 'H.A.M.' here: