Rap sensation Kanye West took to twitter earlier this morning, January 5, and posted well over 30 messages about his new company, Donda, and explained the ideas behind it. 

The 'Flashing Lights' star revealed that he has "started a new company and I'm so excited about the name.... it's got the best name ever of all companies of all time!!!...." and it will attempt to "galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas":

"The name of the company is DONDA. I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist..."

"DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel. I know this is not a very rapper thing to say but I haven't bought a new car or piece of jewelry in about 2 years, my area of expertise is in music, my passion is in music design film and products... my strength is connectivity."

He concluded the excessive run of postings by adding that if anyone is interested or feels as though they have something of value to contribute, they can get in touch with him: "If anyone would like to reach out email us at contactDONDA@gmail.com."

Watch Kanye's Paris Fashion Week debut below: