Schick® Quattro for Women® an Official Partner of the Katy Perry California Dreams 2011 Tour

SHELTON, Conn., Feb. 3, 2011 -- Schick® Quattro for Women® razors announces today they are an official partner of the Katy Perry California Dreams 2011 North American summer tour.  To celebrate the announcement, Perry fans are invited to engage online through the Schick® Quattro for Women® Facebook page with a special Valentine's Day themed promotion.

"Schick® Quattro for Women® is thrilled to be working with Katy. She embodies the brand's spontaneous spirit which allows women to be ready for everything!" says Christine Galotti, Brand Manager.  

"I am thrilled to welcome Schick® Quattro for Women®, as a partner on my North American tour" says Katy Perry.

Partnering with Katy Perry is part of the Schick® Quattro for Women® "Dare To Be Spontaneous" promotion which will run through the summer. The theme of spontaneity is woven throughout all elements, tying to the brand promise that Schick®Quattro for Women® razors provide a shave so smooth, you could skip a shave or two.

The Schick® Quattro for Women® and Katy Perry "Dare To Be Spontaneous" promotion kicks off on the sexiest day of the year –Valentine's Day. Fans can log on to the Schick® Quattro for Women® Facebook page to visit the "Katy Perry" tab. There they can send their loved ones and friends fun and flirty Katy Perry-themed Valentine's Day e-cards. These original e-cards will feature four unique messages reminiscent of Katy's most popular hits.

In addition to 'Liking' Schick® Quattro for Women® on Facebook, consumers can also log onto Twitter to follow Schick® Quattro for Women® at: @SchickQuattroforWomen and Katy Perry at: @katyperry. Fans are encouraged to check Facebook often to receive updates on "Dare To Be Spontaneous" promotion, Katy Perry, and chances to win lots of great prizes. Schick® Quattro for Women® ensures young women have smooth skin and are ready at a moment's notice for a spontaneous summer.

Schick® Quattro for Women® and Schick® Quattro for Women® Disposables is manufactured by Energizer Personal Care.   A leading manufacturer of razors and blades around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri.  It ranks as the world's second largest manufacturer and marketer of wet shave products for men and women under the Schick and Wilkinson Sword brands. For more information on shaving and the new Schick® Quattro for Women®, visit  ©2010 Energizer. Schick, Quattro and other marks are trademarks of Energizer.

SOURCE Schick(R) Quattro for Women(R)


February 3, 2011 12:29pm ET by Katy Perry   Comments (0)

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