Kelly Rowland is backing a great campaign to raise awareness of safe sex and has spoken out about the importance of taking precautions to prevent the disease from spreading. 

Today, December 1, marks World AIDS Day and the 'When Love Takes Over' superstar explained that the partnership between Elton John's AIDS foundation and W Hotel London, which has introduced an 'intimacy pack' for guests to enjoy safe sex, is a fantastic one:

"I'm thrilled to be continuing my support of the Elton John AIDS Foundation with this partnership with W London as they highlight the importance of safe sex - it's an issue close to my heart. None of us can afford to be complacent when it comes to the risk of HIV, which is why I love the idea of the Intimacy Pack - it's all about practicing safe sex in a fun and adventurous way."

Watch her latest music video for 'Down For Whatever' below: