Saturday, January 12, 2013 3:47am ET by  
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Ke$ha's video director: "Fans respect her uninhibited approach"

Ke$ha's fans respect her "uninhibited" approach to life, says the star's video director.

The singer is famously outspoken and her music revolves around the themes of partying and drinking.

The man behind Ke$ha's 'C'Mon' video, Darren Craig, has revealed why he thinks the star has such a loyal fanbase.

He told MTV News: "There's not a huge narrative story. It's about having fun, right? That's a lot of what Ke$ha is about, is fun, being uninhibited. I think that's what a lot of her fans respect about her, is she gets to be the kind of Tyler Durden from 'Fight Club' [and live] the life that a lot of younger girls might really want to live."

Craig also revealed that the promo shows a different side to the 25-year-old star.

He added: "She is from Nashville and she grew up working her ass off and really had to work hard to get where she is. So we wanted to show this idea of this small-Southern-town girl working in this Southern diner who was just really unhappy and how we could blast out of that lifestyle and into this other alternate dimension and really move more into Planet Ke$ha."

 

 

 

Watch the video for 'C'Mon' here: