Lady Gaga to become face of cosmetic company Shiseido
Lady Gaga has signed up to appear as the face of cosmetics brand Shiseido.
The singer will promote the Japanese company's products in the New Year.
The US star has shot a series of 50 selfies for the advertising campaign, with all of the pictures due to feature in Japanese newspapers.
46 of the images will be published on January 1 and the remaining four will land on January 5.
There are no plans to run the campaign outside of Japan.
Gaga meanwhile recently teamed up with 'Cheek to Cheek' collaborator Tony Bennett for a winter H&M TV advert.
Watch Lady Gaga being interviewed below:
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