Thursday, January 6, 2011 5:37pm ET by  
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Lady Gaga and Polaroid joint venture unveiled today

Polaroid are unveiling 'Polaroid Grey Label, their first collaboration with Lady Gaga, at the 2011 CES (Customer Electronics Show) today in Las Vegas. The unveiling may be watched live on ustream from 3:30pm PST.

Polaroid released a statement regarding the joint venture: "A year in the making, Polaroid Grey Label is a collaboration between two of the most influential icons of our time. Polaroid and Lady Gaga. Join us as we reveal the next generation instant experience. Live from CES in Las Vegas. January 6th, 2011 at 3:30pm PST."

You can watch the event now live on

Catch Gaga and Polaroid's Grey Label GL10 on The Today Show below: