Wednesday, April 18, 2012 9:40am ET by  
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Lana Del Rey's 'Video Games' initially snubbed by label bosses

Lana Del Rey's hit track 'Video Games' was initially snubbed by record company bosses because they didn't think it was strong enough to be a single.

British songwriter Justin Parker, who co-wrote the song with Del Rey, has been nominated for a prestigious Ivor Novello award for his work on 'Video Games' and he explained that it was a tough cut to get noticed:

"No one liked it. We thought it was really special but they didn't think it was a single... I wrote the chord sequence for the verse at home in Lincoln and thought, 'That sounds like a Lana song to me.'"

"She was amazing, she followed every chord. She wrote the lyrics and it was all written in three hours. There's a melancholic side to her and we've both had dark times so it was a natural progression for the song to feel that way."

 

 

 

Del Rey created a video for the track, which she uploaded to the internet and Parker added that the success of it meant the bosses had no choice but to release it as a single:

"It just took off. Then they had to release it then, they had no choice."

Watch 'Video Games' in full below: