Wednesday, August 22, 2012 5:20am ET by  
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Lana Del Rey revealed as new face of Jaguar

Lana Del Rey has been unveiled as the new face of sports car company Jaguar.

It is reported that the sultry singer has been tapped up to help promote the launch of their new car, the F-Type.

Del Rey is said to have signed a six-figure contract on the deal, which will see the car officially unveiled in Paris in September.

The Sun quotes Jaguar's global brand director Adrian Hallmark as saying:

"Jaguar's allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements."

Del Rey was also recently signed up to promote H&M's autumn fashion range.




Watch Lana Del Rey perform live below: