Lana Del Rey’s first advert for high street store H&M has today surfaced online.

The ‘Born To Die’ singer, who was announced as the face of the fashion retailer earlier this year, can be seen in a 30-second clip promoting the brand’s autumn/winter collection.

In keeping with her signature retro look, the 26-year-old performs a cover of Bobby Vinton classic ‘Blue Velvet’ into a vintage microphone in front of a number of lookalikes.

The clip then ends with a man turning off a hidden gramophone before Del Rey, who last week posed nude for the cover of GQ magazine, lets out a wry smile.