Thursday, September 20, 2012 1:12pm ET by  
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Lana Del Rey's 'Blue Velvet' video premieres in full

The full-length advertisement for Lana Del Rey's H&M advertising campaign has finally surfaced online following the 30 second clip that debuted recently.

In this new extended version, Del Rey can be heard singing a haunting rendition of 'Blue Velvet' as a sparsely populated room of people look on.

The video was directed by Johan Renck and the 'Video Games' beauty was selected to be the face of H&M's autumn 2012 fashion collection back in the summer. A representative for the company described her as a "modern feminine woman with a soft attitude" who was fast becoming "a style icon".

She performed a concert last night (September 19) in New York to launch her collaboration with H&M where she treated the crowd to live versions of 'Blue Jeans', 'I Sing The Body Electric', 'Video Games', and 'Blue Velvet'.




Watch the full cut below: