Sunday, November 25, 2012 10:20am ET by  
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Lil Wayne: "My clothes aren't cool"

Rap superstar Lil Wayne believes his clothing brand is so successful because people are sick of wearing 'what's cool.'"

The hip-hop heavyweight's Trukfit skateboard clothing line hit retailers this summer, and Lil Wayne is proud of its progress.

Speaking out on why he thinks it has been such a success, Lil Wayne told MTV News:

"I think because it's not trendy and it's not what's the norm. People are tired of everything just being 'what's cool.' Everybody's wearing such and such, everybody's doing such and such, and I don't believe that's what Trukfit is. Trukfit is just a bunch of little characters on a shirt, a bunch of sayings and stuff."

Lil Wayne has explained the simple stages of creating his pieces, revealing:

"My designer sends [drafts] over to me in an email and I decline or approve, it's that simple. And the kids are enjoying it. And not only the kids, I have pro athletes hitting me up , sending me their addresses, like, 'I need a box of that sent to me every month' or 'I'mma wear that to my press conference' or 'I'm gonna wear that when I sign my deal' — so it's really moving."




Watch the video for Lil Wayne's 'No Worries' here: