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Friday, September 26, 2014 4:34pm ET by  
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Beyoncé the Focus of New Harvard Study

Harvard Business School has just conducted a new study that focuses on Beyoncé and the impressive surprise release of her self-titled album last year. 

The LP, simply called, Beyoncé, dropped without any prior promotion on December 13, 2013 and it shifted a massive 617,000 copies in its first three days of release in the USA. 

A press release explaining the Harvard study has been shared and it explains that it "examines what it took to pull off the ambitious and costly campaign, the prevailing market conditions, the structural and technical obstacles, as well as the many difficult decisions Beyoncé and her management team confronted along the way." 

It continues: "With insights from top executives at Parkwood Entertainment, Columbia Records, Facebook and Apple, the HBS case asks M.B.A. students to decide what they would have done if they were working for Beyoncé."

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Watch footage from Beyoncé's On The Run tour below:

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