Monday, December 8, 2014 12:57pm ET by  
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Sir Bob Geldof on Band Aid 30 criticism: 'It keeps the song in the press and raising money'

Sir Bob Geldof has opened up about the negative comments being made about the Band Aid 30 song and revealed that he doesn't care because it keeps the track in the press and in turn ensures people are aware of it.

Speaking to BBC's Newsbeat, the legend admitted that criticism is neither here nor there because regardless of how the song is received, people are still talking about it so awareness is being raised all the time:

"Where Band Aid is effective is that it creates all this noise. It creates this argument, it creates this debate. People find it very hard to understand that I love the level of criticism. I personally enjoy it."

Sir Bob went onto add that he doesn't know why the press is so fixated on this new recording of 'Do They Know It's Christmas?' because at the end of the day, it's just a pop song and it's raising money for a great cause:

"It's a pop song, it's not a doctoral thesis. You have lots of newspapers taken up by analysing it. And then you have people that deem themselves to be cultural experts going on about it. It's a point of view and that's fine. It gives these people a platform where they would never have had a platform before. That's an unforeseen benefit of Band Aid."

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Watch the Band Aid 30 recording below: