Monday, January 5, 2015 12:01pm ET by Newsdesk
Digital production agency says Adam Lambert and Queen's NYE set was 'fresh and exciting'
Really Creative Media is the digital production agency that was behind Adam Lambert and Queen's New Year's Eve live performance in London, which was streamed live all over the world, and a spokesperson for the company has opened up about the band's set.
Nick Dew, Managing Director of Really Creative Media explained that elements of Lambert and Queen's recent tour were definitely present in the New Year's concert, but a few new elements were added to keep existing fans happy and on their toes:
“During the tour, a selection of the content that had been produced was cut in favour of live feeds of the band in the larger venues, but for this intimate setting and nature of the TV broadcast, it was decided to reinstate this to create an engaging backdrop. Some elements of the content would have been recognisable to fans that saw the tour, such as the iconic archive camera footage featuring Freddie Mercury, but the animations were fresh and exciting, synched perfectly with the rhythms.”
RCM worked with other production staff to alter the set-up so that it would work well at the Westminster Hall in London, and according to an article posted by Event Industry News, "everything needed to be reformatted to fit the new display dimensions and reprogrammed to the new time codes". It has since been reported that the broadcast enjoyed ratings of up to ten million in the UK.
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Watch footage from the group's New Year's Eve show here:
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