Wednesday, February 18, 2015 2:09pm ET by  
Comments (0)

, , , , , , , , , ,

Prides unveil new music video for 'Higher Love'

Prides have released their amazing new music video for 'Higher Love', which will be released as their new single on March 23. 

DJ Zane Lowe recently premiered the track on BBC Radio 1 and Prides' singer Stewart Block explained the concept for the video: 

"We once got a live review that said we play "every venue like it's an arena". That was where the idea came from for this video, and we decided to push that idea as far as we could."

"So it's a full on Prides performance; smoke, lights, balloons, confetti, pyro, but during a Bingo game in a rather disinterested working men's club in Glasgow." 

He added: "However, the "bored" extras were all incredible actors, because actually they bloody loved it, and made the shoot one of the most enjoyable we've ever done. Plus the bar was open, which definitely helped! It's filmed with Jordan & Ian from Something Something, who have filmed all our videos so far, and this time Ian's dad Gordon makes an appearance as the Bingo caller, and totally steals the show."

Follow us: @Pressparty on Twitter Pressparty on Facebook.

 

 

 

Watch Prides' video for 'Higher Love' here: