One Direction and Pharrell Williams are among the first batch of headliners confirmed for this year's Apple Music Festival.

The event, due to take place at the Roundhouse in London, is a rebranding of the company's iTunes festival.

It will now run over a space of ten days between September 19-28 instead of the the whole month.

One Direction will take to the stage on September 22, while Pharrell Williams will perform on September 26.

Florence + The Machine will play on September 28 and Disclosure are due to perform on September 25.

Eddy Cue, Apple’s senior vice president of Internet Software and Services, commented:

"We wanted to do something really special for music fans this year.

"The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1."

Follow us: @Pressparty on Twitter / Pressparty on Facebook.

Watch some of the performers in action below: