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Friday, February 26, 2016 10:14am ET by  
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Vitamin share their brand new music video for 'This Isn't Love'

VITAMIN have now unveiled their brand new video for single 'This Isn’t Love' on Youtube/VEVO.

The visual offering, which was directed by Charlotte Rutherford, was released following VITAMIN's premiere of the single on Huw Stephen’s Radio 1 show, and their recent collaboration with vintage clothes store COW.

Speaking about the video, VITAMIN’s frontman said: “I love how the video Charlotte Rutherford made is a juxtaposition, the couples in the video represent a relationship, but the otherworldly and bizarre overtones are a metaphor that something isn't sitting right beneath the surface.  Ever since we saw her work we knew we wanted to do something with her so it's so exciting to finally collaborate and produce this.”

'This Isn’t Love' is out now on iTunes and will impact on March 18. The track, produced by Rich Turvey (Blossoms, Clean Cut kid) and mixed by Chris Zane (Passion Pit, Friendly Fires), is about the journey you take in a relationship when you come to realise that you can’t reciprocate the love that is given to you.   

2015 saw VITAMIN sign their first record deal with National Anthem, a subsidiary of Columbia Records, release their first two EPs - 'Giving It Up' and 'To Believe', tour the UK with Sundara Karma and Rat Boy, and start their own club night and live residency at the Brudenell Social Club in their hometown of Leeds. 2016 already looks set to top the great start last year.

VITAMIN recently wrapped up a collaboration with vintage clothes store Cow. The Leeds based four-piece played exclusive sets at their Manchester, Birmingham, Sheffield and Nottingham stores, and have a range of limited edition merch available for sale in each store. 

VITAMIN have also been announced to play Stockton Calling Festival, Live At Leeds and Great Escape Festival. More festival dates to be announced over the coming weeks. 

Full list of upcoming festival dates:

  • 2nd March - Notting Hill Arts Club, London
  • 26th March – Stockton Calling Festival
  • 30th April – Live At Leeds
  • 21st May – Great Escape Festival 

 

 

VITAMIN formed in 2014, whilst all of the members were still studying. They collectively dropped out of college to focus on the band, and signed to National Anthem late last year, following in the footsteps of the likes of Haim and CHVRCHES in releasing their debut via the label.

VITAMIN are Jared Laville (Vocals), Theo Cookson (Drums), Cameron Fraser (Guitar) and Harrison Smith (Bass).

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Watch the music video here: 

 

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