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Tuesday, March 15, 2016 12:00pm ET by  
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Miley Cyrus and Adam Lambert in survey about millennial culture

Billboard magazine recently ran a feature on the connection between music and millennials, and spoke to a group of people within the demographic to try and find out which artists they thought best represented it. 

The publication spoke to “21 artists, influencers and industry professionals born between 1980 and 1995 – members of the most diverse generation in the U.S.” and asked questions about their musical discovery methods, listening habits, and opinions on who makes a good role model in this era. 

‘We Can’t Stop’ songstress Miley Cyrus was named as representing the Millennial spirit the best, with one focus group attendee saying, “She holds nothing back. She also represents the older generations' worst fears about millennial culture - it's fun watching them be outraged.” 

Aussie band 5 Seconds Of Summer were recently asked about millennial culture during an interview with Candy and confessed that the most disappointing misunderstanding is that they don’t work hard and feel entitled. Ashton Irwin said: “The hard work thing? I don't know about that. People work hard. I mean, we do. We did. And we want to keep working hard."

 

 

 

Check out the results of Billboard’s survey here:

 

Artists that most represent the Millennial demographic: 

Green: Kendrick Lamar.

James Shani: Drake.

Blaha: The preachings of Lil B represent the purest distillation of millennial values, even though many would consider his music basically unlistenable.

Navarra: Britney Spears.

Moe Shalizi: The Biebs.

Luis Coronel: Leslie Grace.

Phili: Chance the Rapper feels in line with optimistic millennial spirit.

DJ Carisma: Kehlani, Bryson Tiller, G-Eazy, YG.

Meller: Miley Cyrus. She holds nothing back. She also represents the older generations' worst fears about millennial culture -- it's fun watching them be outraged.

 

Artists that least represent the Millennial demographic: 

Chepurny: Adam Lambert.

Green: Taylor Swift.

Ash: Artists who promote their music in the comment section of celebrity Instagram posts.

Udell: Young Thug.

Maloney: Kanye West isn't technically a millennial, but he's a major part of our vocabulary and most closely associated with our age bracket. I am a big fan of his music and fully respect him as a creator, but his narcissism isn't doing our generation any favors.

Kosha Dillz: Justin Bieber.

Carisma: Artists who built their buzz from Instagram.

Shalizi: I'm not sure. Our demographic is pretty screwed anyway. 

 

What people are most concerned about in the music industry: 

Stabile: Concert ticket prices, scalping and bands not getting money for playing shows.

Clayton Blaha: That the concept of the album will go away.

Udell: The lack of artists who are willing to stand up for what they believe at all costs.

Stelio Phili: The precedent set by the ruling of Robin Thicke's "Blurred Lines," which basically states that a song's "vibe" can be copyrighted.

Fabiola Reyna: The lack of cultural reflection.

Sarah Avrin: The trend of not playing physical instruments. Even the strings on Carly Rae Jepsen's "Call Me Maybe" -- which I love -- are synthesized.

Mike Darlington: The sustainability of revenue for musicians who don't tour. Even touring revenue is a struggle for the entry/mid-level artist.

Udell: The lack of understanding about the positive impact streaming will bring to the industry's bottom line.

Blaha: As for the industry, this shit is tight -- I'm not worried.

 

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Watch Miley Cyrus and Adam Lambert in action here:

 

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