Wednesday, November 17, 2010 4:04am ET by  
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Beyoncé advert banned from UK daytime TV

Beyoncé’s saucy new advert for her fragrance ‘Heat’ has proved too spicy for viewers in the UK and has been banned from airing during the daytime hours

The sexed-up promo sees the ‘Single Ladies’ star looking seductive, sprawled over a bed before suggestively stroking her thighs in a figure-hugging red dress with a plunging neckline and singing 'Fever'. The camera follows the sexpot singer as she walks away and her footsteps singe the floor.

Officials at the U.K.’s Advertising Standards Authority (ASA) have found the advert to be too risqué for daytime TV after receiving complaints from views and have banned the airing of it until after 7:30pm.

Watch the advert for Beyoncé’s fragrance ‘Heat’ below: