Tuesday, November 23, 2010 10:48am ET by  
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Bieber learns from other kid-star failures

Justin Bieber’s manager Scooter Braun has revealed one of the secrets behind the 16-year-old continued staggering success.

According to Braun, the four-time AMA winner is so afraid of losing his momentum and falling into obscurity, that he’s careful to study those child stars that quickly faded and why they didn’t have what it takes.

"Justin doesn't study the people who made it," Braun said to The Hollywood Reporter of his client. "He studies the people who haven't. He hears all the naysayers about how he's going to disappear, so he likes to look up people who used to be the so-called Justin Biebers before him and didn't go anywhere. He wants to see why they didn't go anywhere."

He added: "The general feeling we get is that it had nothing to do with their talent and everything to do with their personal life. Like the kids fall into drugs and destroy their own trajectory."

Watch the video for Bieber’s ‘Baby’ below: