'Shine' hitmakers Years & Years have enjoyed great success over the past few years and their level of fame means that they feel somewhat responsible for how they represent themselves and use their popularity. 

Frontman Olly Alexander talked to Capital FM about his responsibility as a role model and explained that he wants to use his platform to help in any way that he can:

"I go round and round like this and recently I've been questioning nearly everything, asking myself I'm doing enough, if I'm helping at all and what use, if any, do I have as a singer in a band? Honestly, I don’t know the answers to these questions. I can’t pretend I haven’t felt, at times, profoundly discouraged and disheartened. I feel like I won’t ever be able to do enough."

When asked about the process of creating a music video, he added: “When we get the chance to make a video I start by asking myself a bunch of questions - what should it look like? How can we portray the songs meaning in the video? Is there a ‘statement’ I want to express? What am I trying to say and what if it's misconstrued?”

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Watch the group in action here: