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Wednesday, November 30, 2016 6:41am ET by  
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Passenger on commercial success: "I've cultivated a fan base at a very grassroots level"

Singer-songwriter and musician Passenger recently entered the UK albums chart at No.1 with his latest offering 'Young As The Morning Old As The Sea' and he has opened up about enjoying such impressive commercial success without having the backing of a "million dollar advertising campaign" behind him. 

Chatting to the Official Charts Company about reaching No.1, the 'Let Her Go' star explained that he feels lucky to have such encouraging and supportive fans, who have followed his career for many years now:

"'Let Her Go' a few years ago opened the doors to a lot of people getting into my music and checking out the rest of my back catalogue. I’ve been touring for ten years now and during that time I've cultivated a fan base at a very grassroots level that I feel very lucky to have. The fans really got behind me with this album and I’m so, so grateful for their support."

Passenger went onto add that he released his new record on an independent label, so the commercial success is especially exciting: "It’s an independent release – I’m working with a great label called Cooking Vinyl – so in some ways I think it’s a great victory for independent artists. Bruce (Springsteen) is with Sony and Shawn (Mendes) is with one of the majors… it just goes to show you don’t need a million dollar advertising campaign to have a hit, you can dream big and do it off the back of hard work and a great team.”

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Watch a documentary clip about Passenger's new album below:

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