After weeks of teasing fans with clips, Cher Lloyd has finally unveiled the full-length video for her debut single 'Swagger Jagger'. 

The single itself is set for a July 31 release so the next month will be spend promoting the visuals behind it for maximum chart impact. 

The video boasts a fusion of snappy camera work and cartoon style graphics that combine the use of flashing lights and bright colours to pull together, giving 'Swagger Jagger' a strong appeal. Watch it below: