Tuesday, August 9, 2011 10:34am ET by  
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Jedward get serious for a hard-hitting anti-bullying campaign

Irish pop stars Jedward have shown their serious side for a new anti-bullying campaign. 

The 'Lipstick' singers teamed up with the Irish Society for the Prevention of Cruelty to Children (ISPCC) for a celebrity campaign, which has been championed by Westlife's Mark Feehily. Speaking about their decision to be photographed in such a brutal manner, they explained:

"We were bullied at school but we were lucky in one way as we had each other. We know ... firsthand how horrible bullying can be and so we jumped at the opportunity of being part of this campaign."

Louis Walsh has also adopted the bruised and battered look for the same project and you can check out the other celebrity photographs featured here: