LYNCHBURG, Tenn., Aug. 9, 2011 -- Legendary rock group Motley Crue and Jack Daniel's Tennessee Whiskey have teamed up to provide a one-of-kind offering at the upcoming Sunset Strip Music Festival.

A special barrel of the world famous Tennessee whiskey was selected and donated to the Skylar Neil Foundation in honor of Motley Crue's 2011 Elmer Valentine Award they'll receive at the Festival for their contributions to the history of The Sunset Strip. Approximately 290 commemorative bottles will be available at the SSMF Tribute Night on August 18th for a recommended donation of $100 to the Skylar Neil Foundation. Each bottle will include a medallion with the engraving, "Specially Selected for Motley Crue."    

According to Jack Daniel's Master Taster Jeff Norman, the whiskey is particularly well balanced with a hint of soft oak, caramel and vanilla and a pleasing spicy oak finish – the perfect accompaniment for enjoying some serious rock 'n' roll.

"It's hard to imagine rock 'n' roll without Motley Crue or Jack Daniel's, and we're honored to have bottled this special offering for our friends at the Foundation," said Norman. "And we're particularly pleased that donations will go to a worthy cause close to the band. As 'The Crue' returns to their roots on The Strip, we couldn't be happier to be part of this special occasion."

In addition to the commemorative bottles, a Jack Daniel's barrel signed by the band and a framed Jack Daniel's Sunset Strip street pole banner will be available at the silent auction on the Tribute night.

"Igniting the music scene in the early '80s with a sound and style that blended punk, glam and heavy metal, Motley Crue helped re-establish The Sunset Strip as one of the top music destinations in the world," says SSMF Executive Director Todd Steadman. "The band has forever left their mark on the music industry and The Sunset Strip, and we're looking forward to celebrating their influence and bringing their spirited energy back home during this year's tribute event. We're happy that our friends at Jack Daniel's are joining the party and providing a unique experience to compliment this special occasion."

For more information on the Sunset Music Festival and Motley Crue Tribute night, please visitwww.sunsetstripmusicfestival.com.

About Jack Daniel's:

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel's Country Cocktails. 

Jack Daniel's Reminds Its Friends to Drink Responsibly.

About Sunset Strip Music Festival: 

The Sunset Strip Music Festival (SSMF) was created in 2008 to promote, preserve and perpetuate the legendary Sunset Strip music experience. The Sunset Strip Business Association is the managing member of the limited liability company, which owns the Sunset Strip Music Festival. SSMF 2011 is scheduled for Aug. 18-20 and includes a tribute event honoring Motley Crue, performances in the venues Thursday, Friday and Saturday nights as well as an all day street festival on Saturday, Aug. 20, featuring Motley Crue, Bush, Public Enemy and more than 70 additional bands throughout the day. For more information, please visit www.sunsetstripmusicfestival.com.

About the Skylar Neil Foundation:

The Skylar Neil Foundation was founded by singer and musician Vince Neil, in honor of his daughter Skylar, who passed away after a long battle with cancer in 1995. The Skylar Neil Foundation's mission is to honor Skylar by raising money and awareness through the unique charitable events and activities it sponsors. The foundation both grants and awards the money raised to medical, research, and educational institutions/groups/individuals who are doing breakthrough work to find cures for cancer, AIDS and other diseases.

About Motley Crue:

After over 80-million albums sold worldwide, Motley Crue returned to the top of the charts in 2008 with Saints of Los Angeles, their first studio album with the original line-up -- Nikki Sixx, Mick Mars, Tommy Lee and Vince Neil -- in a decade and the ninth studio album in their career.  Based on the band's New York Times bestseller The Dirt, the disc debuted at #1 on the Independent Album chart and was the top debut of the week on the Billboard Top 200 albums at #4.  "Saints of Los Angeles," which was nominated for a Grammy Award for Best Hard Rock Performance was also noted as the #1 Rock Song of the Year in 2008 by iTunes critics. Half a million rock fans old and new celebrated Crue Fest, the top touring rock festival in the summer of 2008, featuring Motley Crue, Buckcherry, Papa Roach, Sixx:A.M. and Trapt.  Continuous touring around the world brought the band back to the U.S. for major arena shows and last summer's Crue Fest 2, which featured ten bands on two stages as well as treated fans to a show comprised of two separate sets -- the complete track listing from the hit album Dr. Feelgood (for the first time ever) followed by the best of the rest. This year, Motley Crue set out on a headlining summer tour with support from Poison and special guests New York Dolls . For more information on Motley Crue, please visit http://www.motley.com.

Contact:  Mark Day
(615-780-3345)
mark.day@dvl.com

SOURCE Jack Daniel’s