London Heathrow, 16 July 2011-- Witty words of Stephen Fry, nation’s sweetheart Cheryl Cole and royal favourite Prince Harry top the poll of the nation’s favourite celebrity passengers this summer
 
As schools break up and Britons pack their bags and board flights for their summer holidays, Swiss International Airlines (SWISS) reveal the results of their survey charting Britons’ ideal celebrity passengers to sit next to on a plane from a given list.
 
Coming out top of the list was the TV personality, author and avid tweeter Stephen Fry (33%), followed closely by ladies’ man royal Prince Harry (15%) and the nation’s sweetheart Cheryl Cole (9%).
 
It is not just The Prince and Fry who made an appearance in the SWISS polls.  Victoria Beckham polled high in the least favourite celebrity passenger poll (12%), scoring higher than Piers Morgan (9%).
 
On the results, Felix Rodel, Director, UK & Ireland, commented, “At SWISS, we are proud to be an airline of choice for celebrities flying to hotspots such as New York, Miami and of course ski resorts such as St Moritz and Zermatt. Celebrities and consumers alike keep choosing SWISS when booking their perfect summer getaways because the airline offers great value with traditional Swiss hospitality, comfort and customer service in the sky at, competitive fares. We like to think passengers will experience enjoyable flights no matter what their seating arrangements are!”
 
In contrast to Stephen Fry’s run-a-way success in the survey, it is not a good omen for Labour leader Ed Miliband, who was voted the least favourite passenger to be sat next to with 17% of the votes.
 
SWISS offers low-cost fares to 73 destinations in 39 countries, including celebrity playgrounds such as:
 
·         Relaxing on Lake Geneva from £102 rtn
·         Experiencing the beautiful city of Zurich  from £116 rtn
·         Lounging on the sands in Dubai from £357 rtn
·         Sunbathing in Nice from £148 rtn
·         Hang out with the rich and famous in Los Angeles from £485 rtn
 
Top five ideal and least favourite celebrity passengers*
 
 
Ideal celebrity passenger
1. Stephen Fry: 33%

2. Prince Harry: 15%

3. Cheryl Cole: 9%

4. Pippa Middleton: 7%

5. Simon Cowell: 5%

Least favorite celebrity passenger
1. Ed Miliband: 17%

2. Lady Gaga: 16%

3. Jeremy Clarkson: 15%

4. Victoria Beckham: 12%

5. Piers Morgan: 9%

 
About SWISS
Swiss International Air Lines (SWISS) serves 73 destinations in 39 countries all over the world from its Zurich hub and the international airports of Geneva and Basel. SWISS is operating an 87 aircraft fleet. In the UK & Ireland SWISS operates 34 daily flights from London Heathrow, London City, Birmingham International, Manchester and Dublin to Switzerland and, via its hubs to the world.
 
SWISS operates more flights daily between the UK and Switzerland than any other carrier and offers passengers the best ticket combinations – e.g. out on one of its many frequencies from London City and back to Heathrow either to Geneva or Zurich or vice versa.
 
Switzerland’s national airline embodies traditional Swiss values such as personal service, attention to detail and typical Swiss hospitality – we aim to make each and every customer feel at home on our flights.
 
SWISS is a member of Europe’s biggest Frequent Flyer Program, Miles & More, a member of Star Alliance and is one of the few carriers to operate an all-inclusive pricing model with no hidden costs.
www.swiss.com/uk
 
Terms of travel fares:
 
Dubai
Sales: 16 AUG – 15 SEP
Travel: 16 AUG – 31 MAR 12
 
Los Angeles
Sales: 16 AUG – 22 AUG
Travel: 24 OCT – 16 DEC
 
*About the survey
All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2108 adults. Fieldwork was undertaken between 13th - 15th June 2011.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).