Wednesday, September 7, 2011 7:33am ET by  
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50 Cent launches Street King and aims to "feed a billion kids"

Heavyweight rapper 50 Cent is about to launch a new company called Street King and has revealed that his first project will aim to feed "a billion kids". 

Kicking off the exciting venture will be the introduction of the Street King Energy shot and for every energy drink purchased one meal will be provided for one child. In a new promotional video, 50 Cent explains:

"I grew up without money, but I didn't grow up hungry. You know, a lot of people out there actually hungry right now - actually dying of hunger. And I feel like it's our responsibility to come together and do things to create a solution for this actual problem."

"I want to feed a billion kids and I need your help to do it. I need you to utilise your energy, your voice to provide additional motivation for me at times."

Watch him talk about Street King here: