ATLANTIC RECORDING ARTIST AND POP IDOL CODY SIMPSON LAUNCHES NEW DOLL FROM THE WISH FACTORY AT TOYS“R”US TIMES SQUARE.

Crowds of Anxious Cody Simpson Fans Lined Up To Have Their Doll Signed By The Teenage Heartthrob.

MONTCLAIR, N.J. — December 8, 2011 — Atlantic Recording Artist and Pop Idol Cody Simpson today teamed up with The Wish Factory, Inc. to launch an assortment of Cody Simpson dolls, which are available exclusively at Toys“R”Us stores nationwide and online.

To celebrate the arrival of this exciting new product, Cody Simpson unveiled two dolls and also had the chance to meet some of his biggest fans during a special event at Toys“R”Us Times Square. Two-hundred lucky fans that purchased the doll were given the opportunity to meet Cody and have their doll signed by the teen sensation himself while thousands of fans attended for the chance to see Cody Simpson in person.

“The Wish Factory did a tremendous job and I am amazed at how closely the doll resembles me. The clothes are modeled off actual stuff I wear, which is pretty cool,” said Cody. “When you’re a kid and you see action figures and dolls in stores and stuff like that, you never really imagine seeing yourself there, so it’s just a dream come true to see something like this – especially at a store as iconic as Toys“R”Us.”

“We are so excited to see the sheer excitement from Cody Simpson fans who came out to support the launch of his very first doll and to get their doll personally signed by him,” said Scott Bachrach, President of The Wish Factory. “My team and I worked extremely hard to produce the dolls to resemble Cody in every way and I can certainly say that we exceeded our own expectations. Together with Toys“R”Us as our exclusive launch partner, we’re excited to make the holiday season a bit merrier for Cody’s biggest fans. Now they can take a piece of their favorite pop idol home with them.”

“There is no better place than Toys“R”Us to launch the season’s hottest products that top kids’ wish lists,” said Lisa Harnisch, Vice President, General Merchandising Manager, Toys“R”Us, U.S. “We are very excited to officially launch the Cody Simpson dolls exclusively at Toys“R”Us stores and Toysrus.com.”

The launch of the Cody Simpson doll line includes two basic dolls, both 11.5 inches. The fashion dolls look just like Cody, complete with sculpted hair resembling his signature side-swept surfer-do. One doll features a Gold Coast Tee and Khakis, and the other doll features a rockin’ Denim Jacket and Black Pants. Both have bendable joints and each includes a pair of shoes, sunglasses, microphone, guitar pick and lanyard.

The Cody Simpson basic dolls will retail for $16.99 each. For additional product information and to check out the entire line of Cody Simpson products, by The Wish Factory, visit www.toysrus.com.

About The Wish Factory
The Wish Factory is a global product development, marketing and management company specializing in the children’s consumer product business. Combining creativity and dynamic understanding of the marketplace, The Wish Factory develops unique on-trend products. Quick to market development times and strong retail partnerships are key advantages of The Wish Factory.

About Atlantic Records
Atlantic Records, which celebrated its 60th Anniversary in 2008, was founded in New York City and literally grew from a one-room operation into one of the world’s preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. Today the Atlantic Records Group roster includes many of the world’s most popular recording artists, among them B.o.B., Bruno Mars, James Blunt, CeeLo Green, Cody Simpson, Death Cab for Cutie, Estelle, Janelle Monae, Trey Songz, Flo Rida, Lupe Fiasco, Kid Rock, Matchbox Twenty, Jason Mraz, Sean Paul, Shinedown, Rob Thomas, T.I., Wiz Khalifa and many more.

Atlantic Records