Friday, January 13, 2012 3:21am ET by  
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Snoop Dogg to launch exciting new cigar brand

U.S. superstar Snoop Dogg is set to launch his very own tobacco cigar line, named Executive Branch. 

The 'Drop It Like It's Hot' rapper will unveil the exciting brand at this year's Coachella Festival in California, at which he is confirmed to headline, and he recently spoke about the new project in detail:

"Throughout my career I have been lucky enough to travel the world and try all different types of tobacco products. During my travels throughout South America and the Caribbean, I was fortunate to encounter this tobacco company, Executive Branch and was so impressed by their commitment to quality [far superior than all others], I knew I had to bring them to the States for all my fans to enjoy."

"Throughout 2012, we plan on releasing new styles and flavors, in which I will be working with their team to make sure all products are up to Snoop Dogg standards." 

 

 

 

Coachella will run from April 13-15 and then again from April 20-22 and the first product to be released from Snoop's Executive Branch has been announced as the Executive Branch Cigarillos. They will sell for $0.99 per pouch and each packet will contain 2 cigars. 

Watch him talk about Executive Branch below: