A Backstreet Boys and New Kids on the Block gig is set to be screened live in over 300 cinemas across Europe.

The two American boybands are set to perform at London's O2 Arena on 29 April, with the show being filmed live.

The initiative, run through myscreenevent.com, will see the concert shown live in a number of cinemas, with picture houses across the length and breadth of Britain set to show it.

Frank Vople, coordinator of the event's cinema cast, said: "Working with New Kids on the Block and The Backstreet Boys is such a perfect opportunity to reach out to markets that already clearly enjoy the cinema experience and will highlight this groundbreaking development as a route all bands and artists will have the opportunity to embrace in the next ten years."