James Arthur has unleashed the video for his debut single.

The singer won the UK X Factor on Sunday (December 9), beating off competition from Jahmene Douglas.

He released a cover of Shontelle's 'Impossible' as his winner's single, which immediately shot to the top of the UK chart.

Arthur has now unveiled the accompanying video for the track, which focuses on his journey through the X Factor.

As previously reported, the X Factor star's single has smashed the 2012 record for the amount of first-week sales for a single in the UK.

The old record was held by Cheryl Cole's 'Call My Name' with 152,000 sales - but on Wednesday (December 12), Arthur had sold a massive 255,000 units.