Thursday, May 2, 2013 12:01pm ET by  
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Serbian fashion designer: 'Lady Gaga is using my clothing to promote 'ARTPOP' album'

Ana Ljubinković, a fashion designer from Serbia, has revealed that pop superstar Lady Gaga recently purchased a number of pieces from one of her clothing lines to use for her forthcoming new album's promotional campaign.

During an interview with Svet, Ljubinković explained that Gaga chose a couple of garments from her Never Forever range with her new record, 'ARTPOP', in mind:

"Lady GaGa has expressed a desire to bring the pieces from my latest collection I have today sent to New York."

"It's about a dozen garments from the collection, 'Never Forever', which will carry the promotional activities related for her new album. I do not know yet whether it be for imagery, a video or something else."

The designer's Never Forever collection is incredibly whimsical and fun, with items ranging from conical hats with oversized floral embellishments to deer head pumps and pastel coloured print cutaway tops (pictured below).

 

 

 

 

Watch footage from one of Ljubinković's runway shows here: