Daft Punk have denied their use of helmets is a "marketing" ploy.

The French dance duo regularly wear robot style helmets when live or in photoshoots.

Speaking to Rolling Stone, Thomas Bangalter said that the group wants to blur the boundaries between real life and fantasy by wearing the helmets. He said:

"We're interested in the line between fiction and reality, creating these fictional personas that exist in real life. Kraftwerk and Ziggy Stardust and Kiss; people thought the helmets were marketing or something, but for us it was sci-fi glam."

Guy-Manuel de Homem-Christo added: "We're not performers, we're not models – it would not be enjoyable for humanity to see our features, but the robots are exciting to people."

Daft Punk released their fourth studio album 'Random Access Memories' in the UK on Monday (May 20) and it is expected to be a huge success in the charts.