Wednesday, July 31, 2013 6:20am ET by  
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Rita Ora stops traffic in Times Square for DKNY photoshoot

Rita Ora has taken over Times Square in New York for a new photoshoot.

The British beauty teamed up with DKNY for a striking shoot in the heart of the bustling US city.

Ora was seen in and around New York's famous yellow taxis as the curious public looked on in fascination and took photos themselves of the singer.

She even uploaded a photo on Instagram of herself standing on top of a yellow cab alongside a number of gift boxes.

It's the latest fashion shoot for the 'Hot Right Now' star, who has also become the face of Madonna's Material Girl collection.

That collaboration has so far seen Ora rock a British theme as she sat on a double-decker bus and also pretended to be a royal guard in her first shoot.

 

 

 

 

Watch Rita Ora model in New York below: