Wednesday, September 25, 2013 11:38am ET by  
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Jay Z teams up with Barney's for Christmas store campaign

Rap heavyweight Jay Z has revealed that he will be teaming up with Manhattan based luxury retailer Barneys this coming festive season for a very special Christmas campaign called, 'A New York Holiday'.

He will partner with some huge and impressive designers, including Balenciaga, Moncler, Lanvin and Proenza Schouler, for the campaign and Barney's CEO Mark Lee said: 'If you close your eyes and think about who best represents New York and stands for the city, you can't help but think about Shawn Carter."

Speaking to Women's Wear Daily about the exciting collaboration, the '99 Problems' superstar explained that it'll be great to bring the city to life with such an iconic department store:

"With this project, Barneys New York and I were able to take the slickness, energy and innovation of New York City and translate that into quality, timeless pieces."






Watch Jay Z's video for 'Picasso Baby: A Performance Art Film' below: