Thursday, October 24, 2013 7:04am ET by  
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Nick Grimshaw's BBC Radio 1 show loses 300,000 more listeners

Nick Grimshaw's BBC Radio 1 show has lost over a quarter of a million listeners in the last three months.

The DJ took over Chris Moyles' Breakfast Show in 2012 but his audience figures are slipping fast.

New data shows that Grimshaw's programme has around one million less listeners than Moyles did. The show has 5.58m listeners and is currently at a ten year low, with Radio 2 and Radio 4 proving more popular.

Putting a positive spin on the figures, Radio 1 controller Ben Cooper said that the news shows the station is succeeding in keeping youthful. He said:

"After the biggest set of changes to Radio 1 for a generation, we're really happy that the breakfast show sounds fresher, younger and more vibrant than ever and as a result 833,000 of the show's 'over-30s' listeners have moved on to other stations."

Despite Grimshaw bagging celebrity interviews with the likes of One Direction and Justin Bieber, it is BBC Radio 2's Chris Evans that is reigning supreme at breakfast time, with DJ listened to by 9.34 million people each day.

The Radio 1 Breakfast Show tapped up Grimshaw last year in an effort to reach a more youthful audience. The 29-year-old is noted for his friendship with singer Harry Styles and hosts the TV show Sweat The Small Stuff.






Watch Nick Grimshaw being interviewed below: