Tuesday, October 26, 2010 4:38am ET by  
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Madonna to open gyms worldwide

Madonna has announced that she plans to open a selection of gyms around the world.

Working with 24 Hour Fitness, the world’s largest fitness centre chain, Madonna’s newest venture will be called Hard Candy Fitness global gyms.

The gyms were described in an official statement as "facilities where fitness, fashion and entertainment create a unique member experience".

Madonna herself is said to be taking part in the design process, as Mark Mastrov, the New Evolution Ventures chairman, explains, "Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues. Madonna's touch will be everywhere."

The first branch is set to open in Mexico City this November, with subsequent centres in Russia, Brazil, Argentina and 'several locations throughout Europe and Asia'.

Watch a clip from The Associated Press on Madonna's new fitness endeavour below: