Madonna Gives One Dancer a Chance to Join Her Dance Crew at Smirnoff Nightlife Exchange Event in New York on November 12

Dancers are Challenged to Submit Dance Videos Online or Audition Live to Join Madonna's Dance Crew, Culminating in an Epic Dance-off This Fall

NORWALK, Conn., Sept. 8, 2011 -- Madonna will attend the Smirnoff Nightlife Exchange Project event in New York City on November 12, it was confirmed today by Live Nation Entertainment. The event will include the search to find the most unique, and innovative dancer who performs in front of Madonna and her long-time choreographers, Rich + Tone. The last dancer standing at the end of the epic dance-off has the chance of winning the coveted prize and becoming part of her official dance crew.

Semi-finalists from the Smirnoff Nightlife Exchange Project online dance competition will be flown from select countries to the global dance hub of the world: New York City. While there, they have the chance to audition in front of Madonna and hundreds of Smirnoff fans at a one-of-a-kind worldwide event that celebrates dance and global original nightlife experiences.

"Since it all began for me in New York City, it makes perfect sense to be choosing the winner of the dance competition here where someone else will get their big start. And the dancers get a chance to work with Rich + Tone - two of the greatest choreographers who I've worked with on my tours for many years. I'm looking forward to seeing all the talent from around the world at the Smirnoff Nightlife Exchange Project in November," commented Madonna.

To kick-off the competition, Rich + Tone are holding live auditions for residents of New York and Connecticut on September 8, 2011 between 7:30AM – 1PM at Broadway Dance Center, 322 West 45th Street, New York, NY to select one lucky dancer who will join the online finalists from select countries across the globe at the November event. Whether it's krumping, salsa, pointe, pop and locking, or lyrical, dancers are invited to put their skills to the test for the ultimate prize. Rich + Tone are two of the best choreographers in the business, collaborating with Madonna on three of her tours including her Hard Candy Tour, as well as working on numerous other artist productions. Could they be choreographing your next dance routine?

For those hopefuls residing outside of New York and Connecticut or unable to make the in-person NYC auditions, aspiring dancers are encouraged to upload a 60-second video of their most original routine by October 10 to be selected for one of the ten remaining spots at the November live auditions. For details on the dance submission process and terms and conditions, visit or

"This year's Nightlife Exchange Project is triple the size of last year's, and a lot of that is due to the talent that is joining us this year in celebrating global nightlife experiences," said Simon Burch, Global Brand Director for Smirnoff "Joining forces with Madonna this year is truly a once-in-a-lifetime experience for the brand and for our fans, and we can't wait to celebrate our partnership with her on November 12 in the city that is known for bringing the heat on the dance floor."

The Smirnoff Nightlife Exchange event with Madonna marks just one of 18 countries swapping their most original nightlife experiences on the night of November 12. In turn for New York's global celebration of the most original nightlife around the world, Amsterdam will host an event on the same night celebrating the very best of New York's own nightlife. All in all, 50 countries will participate in the most ambitious nightlife event ever attempted.

For more information to win the chance to Be There, become a fan of Smirnoff at


SMIRNOFF, the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia, and the brand was revived in the United States in 1934.  In a January 2005 New York Times blind taste test of 21 world-class vodkas, SMIRNOFF was named its "hands-down favorite." SMIRNOFF has always been known for quality vodka and is enjoyed responsibly in 130 countries around the world.   For more information, log on to  

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About Live Nation Entertainment

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market, Live Nation Concerts, Front Line Management Group and Live Nation Network. is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit

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SOURCE Live Nation


September 8, 2011 10:35am ET by Newsdesk   Comments (0)

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